(PRICING GUIDE) How Much Does It Cost To Write A Blog Post?

How Much Does It Cost To Write A Blog Post
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The internet is full of writers offering all levels of writing services, and they’re classified according to the quality of the content they produce.

Like anything, the better the quality of your blog post the more you can expect to pay for it.

In this article, we’ll look at how much it costs to write a blog post and recommend a strategy to achieve the best ROI for your marketing budget.

Average Cost For Blog Writing

The average blog post costs about $160 per article. You can expect to pay as little as $40 for a low-quality blog post, and as much as $400 for a high-quality, search-engine-optimized article. Always insist on evergreen SEO content that keeps bringing you fresh website visitors once it’s published.

Average pricing for blog posts varies based on 4 important factors:

  1. Topic research
  2. Spelling and grammar
  3. Structure and layout
  4. Search engine optimization

In essence, you get what you pay for when it comes to content creation.

SEO content provides the best possible returns on your marketing budget, but your content must be high-quality.

If you’re not willing to invest in the right type of content that generates revenue, then consider investing in another lead generation strategy because you’ll waste your money on cheap blog posts that don’t attract customers.

How Writers Are Paid

Writers and writing companies have 3 main pricing structures:

  1. Pay per hour – This is the least popular pricing structure, mainly because companies paying for the content have no way of tracking the exact amount of time writers actually spend on their content. Hourly rates are normally charged by highly-renowned writers with proven track records and great portfolios.
  2. Pay per word – Charging per word is an industry standard, especially for 2nd-tier writing companies that outsource their work to non-native English-speaking writers. This pricing structure is especially helpful if you’re purchasing multiple articles of differing lengths, to make pricing more predictable.
  3. Pay per post – Paying per blog post is our favorite pricing structure because it’s the most predictable for our clients. They know exactly how much they’ll pay per article, regardless of its length. This means we can write articles long enough to rank on Google, but short enough to remain engaging.

This article discusses a “per post” pricing structure to make the data more straightforward for your decision-making process.

Let’s break down what you can expect to pay for SEO and non-SEO blog posts.

How Much To Write A Blog Post

Pricing per blog post varies depending on both the quality of content you buy, but also on the number of articles you order.

Often writers or writing companies will give you discounts if you order a lot of content, or pay in advance.

In summary, here’s what you can expect to pay if you outsource your blog writing:

Blog PostTopic ResearchSpelling and GrammarStructure and LayoutSEOPrice
Low-quality
Non-SEO
$5 – $20
High-quality
Non-SEO
$20 – $40
Low-quality SEO$40 – $100
High-quality SEO$100 – $400
Blog Post Pricing Chart

As you can see in our pricing chart above, there are a few different types of blog posts you can invest in.

Prices are also determined by the length of an article – the longer the blog post, the more you’ll pay for it.

Essentially, blog posts can be separated into 2 main categories:

Non-SEO Blog Posts

Non-SEO blog posts are articles written with no consideration for search optimization.

These articles aren’t answering any questions, so it’s very unlikely that they’ll attract customers to your website via Google, Bing, or any other search engines.

Examples of non-SEO blog posts include:

  1. Company updates
  2. Recent events
  3. New hires
  4. Latest industry news

These posts are great for connecting with your existing customer base but do nothing to generate new business for you.

It’s unlikely you’ll get any sort of ROI with this type of content, mainly because the only way people will see it is if you manually share it via your social media channels or to your email list.

SEO blog posts

Search engine-optimized blog posts are what we call evergreen content, it’s content people will still be reading in 5 – 10 years’ time.

SEO blog posts are what we specialize in at Writer.

When optimizing for search, you’re essentially writing articles answering people’s questions about your product or service, or about a problem your product or service solves.

The idea is to provide readers with a valuable resource so you become their “problem solver”, giving you an opportunity to turn them into a customer in the future.

Examples of SEO blog posts include:

  1. Best [product/service] for [activity]
  2. [product/service] Vs [product/service]
  3. [product/service] review
  4. How to [solve a problem using product/service]
  5. 11 Best [product/service] for [target person]

These blog posts are great for top and middle-of-funnel content, attracting new customers who are both problem and solution aware.

SEO content will keep bringing new visitors to your website for as long as you’re ranking for that specific topic, and as long as your website is live.

This type of content provides some of the best ROI in marketing because a single SEO blog post can attract hundreds or even thousands of potential new customers, every single month.

High-Quality Vs. Low-Quality Blog Post

Low-quality content can rank in Google, but you’ll struggle to maintain the top spot if your content isn’t great.

The main factors determining the quality of your content include:

  1. Spelling and punctuation errors
  2. Grammatical and structural issues
  3. Addressing the search intent
  4. Search engine-optimized content and headings
  5. Using correct industry jargon and terminology
  6. Comprehensively researched topics
  7. Establish a wider content strategy
  8. Logical layout with relevant call-to-action
  9. Custom imagery and other media
  10. Original and cited research

If you’re investing in content, make sure it ticks most or all of these requirements.

Investing in high-quality SEO content has many benefits, but the main benefit is attracting customers for as long as you possibly can.

Investing in low-quality content simply won’t produce the ROI you’re hoping for if it’s not properly optimized.

How To Choose Your Content Writing Service:

Great quality blog posts take 4 – 6 hours (or longer) to produce, so if you aren’t writing the content yourself then I highly recommend outsourcing.

Here are 6 factors to consider when choosing the perfect writing service for your business:

  1. Insist on native-English-speaking writers
  2. Check their portfolio of previous work (ideally in your niche)
  3. Ask about their keyword research process
  4. Writers who have experience in your industry (preferable but not required)
  5. No charge for blog post revisions
  6. Ask for a paid sample article if you’re not 100% certain

Notice, that I didn’t mention price as a factor worth considering.

This is because the cost of creating the content is irrelevant, assuming you’re getting great quality content and achieving a return on your investment.

In fact, the more you’re willing to pay a reputable writing company, the more likely you are to see good results from your content campaign.

Conclusion

Starting an SEO content strategy is the best investment you can make in your business’s future.

Whether you outsource or write blog posts yourself, start building out your content as soon as possible.

Remember, it takes time to build industry authority and rank your content on Google.

So the sooner you start publishing blog posts, the sooner you’ll automate your customer acquisition.

Get in touch today and let’s get your content strategy started.

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