(EXPLAINED) Why Content Marketing Is Important For B2B

why content marketing is important for b2b
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If you’re looking to take your business to the next level, then content marketing is the way to go.

Content marketing is important for B2B because it attracts leads using SEO (search engine optimization) and positions you as the problem solver in your prospect’s mind. Promoting trust in your brand, establishing credibility by showing off your expertise, and building your industry authority.

In this article, we’ll look at the 7 reasons why content marketing is important for B2B.

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7 Reasons Content Marketing Is Important For B2B

With about 37.5% of internet users using ad blockers, content marketing is becoming crucial if you want to stand out from the crowd.

Investing in content for your business is a no-brainer, and here are 7 more reasons why:

  1. Consumer-led engagement with high buyer-intent
  2. Builds trust with your prospects
  3. Increases your profits
  4. Optimizes your ads budget
  5. Grow an email list
  6. Build a library of useful resources
  7. Increases the value of your business

The benefits of content marketing make it the best investment for your budget, providing far more return on your investment than any other form of marketing effort.

Now, let’s take a closer look at these reasons.

#1 Consumer-led Engagement Using SEO

Search engine-optimized content is specifically written to answer questions people ask in search engines like Google and Bing.

This means the conversation is started by the consumer who needs a solution to their problem, making them the perfect prospect for your product or service.

Compared to strategies like disruptive paid ads that try to find customers amongst a sea of cold prospects, content marketing allows you to focus your efforts on warm and hot leads.

Increasing the effectiveness of whatever offer you’re trying to sell, because you’ve got a hungry crowd willing to pay for your solution.

#2 Build Trust With Prospects

To sell anything to anyone, they must know who you are and trust that you have what they need.

Since you’re establishing yourself as the problem-solver in your prospect’s mind by providing an instant win for them with your content, you automatically add credibility to their perception of you.

Building this trust in their minds increases your chances of turning that visitor into a paying customer.

This is a contrast to paid ads which do very little to promote trust in your brand and might even damage your reputation if your disruptive ads annoy people.

#3 Increases Your Profits

When you’re generating business using ads, you’re losing a portion of your profit to ad fees.

This is fine if you’re just starting your business and desperate to bring in new customers.

However, if you’ve got an established business, then content marketing is the best way to significantly increase your profits by reducing your cost of acquisition.

The only cost in content marketing is the amount you pay for it to be written or the time you spend creating it yourself.

Once that’s recovered, your acquisition cost falls to zero, which increases your profits.

#4 Get Better ROI On Your Paid Ads

Running paid ads to a cold audience doesn’t always produce the best return on your investment.

In fact, some businesses struggle to break even on the first transaction – relying on repeat business or upsells and cross-sells to turn a profit.

One paid ads strategy that works well with content marketing is remarketing ads. Once someone visits a piece of your content after finding you in Google, you know they’re looking for a solution.

So instead of wasting your ads budget on a cold audience, rather advertise to people who already know you and who are more likely to buy from you.

#5 Grow Your Email List

As they say, the money is in the list.

You’ve probably heard people say you should be growing your email list because then you can keep trying to convert them – instead of them leaving forever and never coming back.

Using a lead magnet with your content marketing lets you get warm leads into your email list, where you can keep strengthening your relationship with them until they’re ready to become a customer.

Once again, making the most of your marketing budget.

#6 Build A Library Of Useful Resources

Ever wish you had a piece of content to send a prospect explaining something? Or an article for a customer who needs additional support?

That’s where content marketing shines: it builds a library of useful resources for your business.

You can use content in many ways, here are 5 examples:

  1. Create case studies to build credibility for your brand and to show potential customers what they can expect working with you
  2. Create ”How to” articles to support customers and attract leads through SEO
  3. Create buyers guides with your recommended products to genuinely advise buyers (BONUS TIP: use affiliate links for an additional revenue stream)
  4. Do genuine and interesting research that distinguishes you from your competitors
  5. Create lists of quick tips as easily consumable articles for sharing on your social media and email list that your readers will appreciate

Those are just a few examples of many I’ve seen.

It’s always better to have more content than you think you’ll need because you’ll always need more content than you have.

#7 Increase The Value of Your Business

If you don’t already have a content marketing strategy for your business, you’re probably falling behind your competitors.

That’s because they understand that search-engine-optimized content increases the value of your business.

I mean, who wouldn’t want to buy a business with its own constant funnel of warm leads?

Research shows that SEO is the most attractive source of traffic for investors. Businesses with SEO-dominant traffic sources can demand up to between 20x or even 50x their 12-month net profit average.

In fact, that’s part of why I’ve added a blog to our website, Writer. Not only to show you SEO works, since it brought you here 😉

If you’d like some help getting your SEO strategy started, check out our packages, and let’s get started today.

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